#TBT Building Relationships in the Digital Age
It’s Thursday, so we are throwing it back a year and rebirthing one of our most famous blogs, Life on the Interwebs: Creating Digital Relationships. In the world we live … Continue reading » The post...
View ArticleMarketing vs Advertising vs Public Relations
At 834 | Integrated Communications, clients rely on our ability to provide a full range of communications services. Do you need an ad placement in a magazine? We can hook … Continue reading » The post...
View ArticleMarketing to Millennials
Over the past few years Millennials have gotten a bad rap when it comes to making their way into the workplace. They’re “entitled”, corrupted by helicopter parenting and “sidetracked” by … Continue...
View ArticlePokémon Pandemonium: The More You Know
Unless you live your life under a very large boulder (possibly a mountain), you have inevitably heard something about Pokémon GO, the viral mobile game that was released in the … Continue reading » The...
View Article7 Things: “In Real Life” Edition
“Real life” – you know, that place that we are always talking to students about before they set sail for this brave new world of “adulting.” We recently read an … Continue reading » The post 7 Things:...
View ArticleVisual brand – more than a logo mark
Clients often come to us with rebranding requests of all shapes and sizes. It’s rare, however, to find anyone outside the industry with an in-depth understanding of the complexity that is … Continue...
View Article10 Signs You Should Invest In Communication Strategy
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, … Continue reading » The post...
View ArticleMeet Leigh, 834’s Newest Team Member!
We are excited to announce 834’s newest employee, Leigh Rapaport! Leigh is stepping in as project manager and will be working with a number of our awesome clients. Get to … Continue reading » The post...
View ArticleHow to Crush an Interview
With growth comes hiring, with new hires comes lots and lots of interviews. How do you stand out from the crowd? How do you leave a good impression from just … Continue reading » The post How to Crush...
View ArticleLead generation vs. marketing. Understand the difference.
Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money and missing solid leads. Business … Continue reading...
View ArticleUnderstanding your customer’s story: Why buyer personas are awesome
As an integrated marketing firm, we handle anything and everything, from marketing and PR, to design, website development, SEO and event management. Our clients engage with us for many reasons, …...
View ArticleLet’s learn from failure
Failure Sucks Failure can really suck. It’s embarrassing. It derails your confidence. It can be held over your head for months to come. But when failure happens, it can be … Continue reading » The post...
View ArticleManufacturing and the digital divide
We’ve heard the terms unnecessary, irrelevant and wasteful used to describe the online marketing from a manufacturing business perspective. We’ve heard claims that ‘my customers don’t look for me...
View ArticleHow your online personal brand can boost your business
Disclaimer: This blog is not about employee advocacy. While that’s still very important, we are focusing on personal online brands, and why you and your employer should equally give a shit about them....
View ArticleWhy Graphic Design Matters in Public Relations
Graphic design and public relations are often thought of as two separate disciplines, independent of one another. More and more we are understanding how the two are interconnected and how the...
View ArticlePrinting: It’s Complicated
Print is by no means, dead. Print, unlike any other form of branding material offers a tactile, engaging display of your brand, that if presented to the right audience, creates … Continue reading » The...
View ArticleHow to Avoid eCommerce Cart Abandonment
A study conducted by Yahoo’s Aabaco Small Business shows that 83% of eCommerce customers never buy the stuff in their cart. (Hint: eCommerce customers = people who are shopping online). Out of five...
View ArticlePR: We do not “pay to play”
Public relations is much more than relating to the public. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial...
View Article#Team834 Takes on National Competition
This spring our Digital Associate Mari Behovitz competed in the National Student Advertising Competition (NSAC) alongside her fellow Laker classmates. Take a look at her experience… From the first...
View ArticleStorytelling in Web Writing (Why You Need It)
Think about the last thing you read that immediately pulled you in and made you want to know more. Was it an opening line in a movie? (“In a galaxy … Continue reading » The post Storytelling in Web...
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