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Channel: Marketing Archives - 8ThirtyFour
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Our Month in Media

We do a bad job of celebrating our own successes and when we win for clients, it’s a win for us. We’ve had a busy March, announcing an extreme shake shop, the sale to beat all sales and introducing a...

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Marketing to Gen Z

Would you believe we consulted Rolling Stone for this blog? We did.  Everyone wants to unravel the mystery of Gen Z, totaling some 68 million people, Gen Z (the oldest of which will turn 24 this year)...

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Imitation is NOT the Sincerest Form of Flattery

We were originally going to write a blog about cannabis marketing today (4/20), but we don’t actually know much about the subject outside of enjoying the product….so we pivoted. Today is also National...

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7 Tips for Setting Up a Social Media Campaign

Everyone can launch a social media campaign, it’s like super easy. It just consists of some posts, maybe a few ads, throw up a story or two, and poof…you’re cruising. If only it were that simple, to...

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Less is More in GovCon Messaging

GovCon marketing is a game of skill, strategy, and precision. Every message you send out to a government agency has to hit its mark with laser-like accuracy, addressing the specific needs, challenges,...

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GovCon Marketing: Capability Statements

Here at 8THIRTYFOUR, we have several clients in the defense industry, where the opportunities are massive but the competition is fierce. Fortunately, we’ve picked up a few things after being in the...

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Case Study: LeanSteel

Believe it or not, we do a lot more than social media, PR, and websites. We excel at crafting kickass videos, too. We recently collaborated with Ruby+Associates to give their latest venture,...

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The Art of Engagement: Design in Traditional Marketing vs. Social Media

In marketing, design serves as both a strategic Swiss army knife and an artistic playground—and when you put it that way, it’s an unlikely pairing. Yet, 8THIRTYFOUR has worked incredibly hard to...

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Marketing Hot Takes: Grammar, Spammers & More

Welcome to another enlightening and entertaining edition of 8THIRTYFOUR musings or ravings, take your pick. We love marketing, but we have some serious pet peeves. This serves as an open letter to all...

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The Client is Not Always Right

As marketers, our goal is to help companies grow their business. That means using our expertise and kickass tactics to get you where you need to be. Sometimes, though, that means saying no. Remember,...

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Corporate Transparency Act

As a small business that supports other small businesses, we get pretty fired up when the government makes changes that have the potential to screw us over. Enter the Corporate Transparency Act...

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Is it time to talk about SEO again?

SEO, or Search Engine Optimization for the uninitiated, is a form of dark magic that only a chosen few marketers are able to harness.Kidding, kidding – in a nutshell, SEO is the art of building a...

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All We Do Is Win, Win, Win

Delivering Impactful Results Across Industries At 8THIRTYFOUR, we pride ourselves on understanding our client’s unique needs and delivering tailored solutions. Here’s how we’ve helped some of our...

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